Born in Bogotá, Colombia, Lina Merchán is a photographer and creative director with a strong artistic foundation developed in Buenos Aires and Barcelona. With six years of experience, she has collaborated with a wide range of brands, agencies, and production teams, specializing in advertising, fashion, and product photography.

Her dual expertise in photography and creative direction allows her to lead visual projects from concept to execution. Lina is known for her refined aesthetic, meticulous attention to detail, and the ability to translate ideas into compelling visual narratives that connect and inspire.

Currently based in Bogotá and open to global collaborations, she continues to expand her portfolio while working with both national and international brands. Her goal is to keep evolving as a creative professional, bringing her unique vision to projects that blend artistic expression with strategic thinking.