LINA MERCHÁN

Creative Director & Photographer

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Biography

Lina Merchán

Creative Director & Commercial Photographer

With over eight years of experience, I help brands transform ideas into visual stories that connect, position, and sell. My work combines creative strategy, art direction, and photography to create purposeful imagery that delivers both aesthetic and commercial impact.


Throughout my career, I have led projects from concept development to final production, collaborating with international brands such as Canva, Sony Pictures Television, OPPO, and Alpina. Working alongside agencies, creative teams, and production companies, I ensure every visual is aligned with the brand's identity and objectives.


My background in Creative Direction from IDEP Barcelona and Photography from Buenos Aires has shaped a multidisciplinary approach that balances artistic vision with strategic thinking.

Currently based in Bogotá and available for global collaborations, I develop advertising campaigns, commercial photography, and creative direction for brands seeking distinctive visual identities and meaningful storytelling.

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